Drinks companies are not required to provide nutritional information on their labels, but one brand has decided to change that…
How many calories are in a gin and tonic? Or a glass of your favourite wine? Or your Friday night beer?
Skinny Brands, creators of low-calorie Skinny Lager, are at the forefront of a pioneering change to ensure that the drinks we enjoy are transparent about what they contain.
Shockingly, it has come to light that companies behind our alcoholic drinks are not obliged to provide an overview of the nutritional value of their products on the label, meaning that a lot of us aren’t aware of what we’re really consuming during our downtime.
Nutritional intake is consistently placed at the top of the health agenda, with fast-growing wellness and self-care trends staying at the top of our news feeds. We are much more conscious about what we are consuming on a day to day basis, with trends like veganism reaching an all-time high – but it would seem we’re totally in the dark about the liquid calories we drink weekly.
What’s even more unsettling is that low-alcohol and alcohol-free products. These are often the selection for people trying to give up or reduce the amount they’re drinking – but have a much higher sugar content and contain more carbohydrates than their alcoholic counterparts. This is because the production methods differ from the typical process, using sugar to stabilise the taste in place of alcohol. These drinks have a reputation for being ‘healthier’ than full-strength products, and are a solution for those trying to reduce alcohol but in actual fact, they may be just as bad for us.
Skinny Brands, the company behind 4% ABV, 89 calorie Skinny Lager, have now redesigned their bottles, complete with nutritional table, so their customers can make an informed decision about their intake.
“There is no guidance to say that alcohol products should contain nutritional tables,” explains Tom Bell, Managing Director of Skinny Brands and creator of Skinny Lager. “I cannot fathom why a bottle of water with less than 5 calories in it needs to have a table on the back but a bottle of beer with north of 200 calories doesn’t!”
“As a brand, we think it’s important that all our customers know exactly what they’re getting when they buy our products.”
Skinny Brands have conducted comparative research into the nutritional value of the nation’s drinks, including low-alcohol beverages, which is available to see on their website.
For more information about Skinny Lager, including stockists, please visit www.skinnylager.co.uk and follow @SkinnyLager.